It is one thing to find an industry partner – but how do you set up a successful partnership? How do you turn a good idea into something that works on paper and then works in real life? What parts are important to get right at the start, and what can be figured out as […]
Industry partners are an essential part of academic research in the 21st century. If the moniker was “publish or perish” it is now “partner AND publish or perish”. But, where do you find these partners? Who are they? What if your research seems to not lend itself to industry partners?
The problem most academics have working with industry is that they assume industry is like them. The problem most industry has with academics is they assume academics are like them.