Choosing a Social Media Channel

Choosing a (new) social media channel? Here are 5 steps to help make a start: Know your preferences. Understand your goal. Know your audience. Filter. Start! Transcript: Hi there, bakers, writers, and rock stars. This week on the world we’re looking at choosing a social media channel. So, you already might be on social media […]

LinkedIn for Researchers (May 2021)

LinkedIn is one of the oldest social media channels. Yet, depending on who or what you listen to it has yet to reach the “maturity” of channels such as Facebook, Twitter or Instagram. What do I mean by maturity? Well, many would say that LinkedIn has strong organic reach when compared to those three. That […]

Eleven Things I’ve learned About Running Writing Groups

In September last year, I started some new writing groups. Even though my role is facilitator and training, I have learned a lot about writing itself. Here are 11 ideas that came to mind: Writing is annoying and rewarding. Writing shared is writing halved. Ignore the basics. Set up for success. Share your progress. Imagine […]

LinkedIn for Researchers (May 2021)

LinkedIn is one of the oldest social media channels. Yet, depending on who or what you listen to it has yet to reach the “maturity” of channels such as Facebook, Twitter or Instagram. What do I mean by maturity? Well, many would say that LinkedIn has strong organic reach when compared to those three. That […]

Improving Your Social Media Game

It is almost impossible to be a successful research without an active social media account. You might even have more than one. And, at times it feels like yet another thing to be accountable for – like students, or teaching, or writing grants. But it does not have to be that way. I go through […]

Being a More Creative Grant Proposal or Social Media Writer

If you’ve ever tried writing a grant, proposal, cover letter, social media or podcast you’ll have likely encountered difficulties being creative. One approach to overcoming this is to use oblique strategies. Transcript: One of the things about grant, and proposal or thesis writing is sometimes, we need to get more creative. Not to necessarily make stuff up but […]

Six Lessons I’ve Learned Helping Researchers with Social Media

Six lessons I have learned helping others with social media: Time – It takes time to build your social media muscle. There’s no substitute for hours on the platform. There’s no substitute for being on the platform for many years. Know your audience – Knowing who you want as a follower as well as who […]

Improving Your Social Media Strategy

Small gains in productivity can have a huge benefit long term. That’s the result of compounding. If you save a minute on a process that you do several times a day you might get 5 minutes extra per day or 30 hours in a year. So, making a small improvement to your social media game […]