Facebook for researchers – 2022

Description For the last few years (maybe even 5 years) Facebook has been the number 1 social media channel. The most number of users. The longest sessions. The most number of sessions. Depending on country, penetration is as much as 97% of the adult population! So, when you say “researchers aren’t on Facebook”, I’d say […]

Social media mad (Term 2, Week 1)

Description Researchers are increasingly expected to handle their own marketing and promotion. Yet, the best most universities do is tell you to “use social media” or “make a website” or “write a blog”. But, you can do SO much better than that. What to expect 15 Weekly meetings in a group of up to 20 people. Mondays […]

Social media mad (Term 1, Week 1)

Description Researchers are increasingly expected to handle their own marketing and promotion. Yet, the best most universities do is tell you to “use social media” or “make a website” or “write a blog”. But, you can do SO much better than that. What to expect 15 Weekly meetings in a group of up to 20 people. Mondays […]

How I Run My Social Media (and How You Can Do the Same)

Eight things I did to get better at social media: Attend workshops and training on being better at social media. Build a follower persona. Develop a strategy. Use scheduling tools. Create a “social media post ideas” folder. Let go of perfection. Watch and learn from others. Watch and learn from my own social media performance.

How I Run My Social Media (and How You Can Do the Same)

Eight things I did to get better at social media: Attend workshops and training on being better at social media. Build a follower persona. Develop a strategy. Use scheduling tools. Create a “social media post ideas” folder. Let go of perfection. Watch and learn from others. Watch and learn from my own social media performance. […]

Facebook for Researchers – Jun 2021

Facebook is the most used social media platform on the planet. Yet, many researchers have avoided using it for academic purposes. Is that you? Do you avoid using Facebook – “It’s my personal stuff” – I hear you say. Well, in this FREE workshop I’ll look at why you might want to start using Facebook […]

Six Lessons I’ve Learned Helping Researchers with Social Media

Six lessons I have learned helping others with social media: Time – It takes time to build your social media muscle. There’s no substitute for hours on the platform. There’s no substitute for being on the platform for many years. Know your audience – Knowing who you want as a follower as well as who […]

Choosing a Social Media Channel

Choosing a (new) social media channel? Here are 5 steps to help make a start: Know your preferences. Understand your goal. Know your audience. Filter. Start! Transcript: Hi there, bakers, writers, and rock stars. This week on the world we’re looking at choosing a social media channel. So, you already might be on social media […]