Reputation. Personal brand. Esteem. Track record. They all mean the same thing. Yet we prioritise them differently in different situations. Academics regularly focus on building their track record - their academic reputation - but spend little time on their personal brand - their reputation outside academia. Social media is a quick, easy and accessible way of translating academic success into community impact. In this presentation I cover a range of social media channels why you should (or should not) use them and how best to be succesful on each. You'll come with a social media account and leave with new connections, likes, shares as well as a clear strategy for making your chosen social media channel(s) work for your academic life.
LinkedIn is translated into more than 24 different languages. It crosses international boarders like no other social media. It is where business people go to grow and connect with other business people. If you want work with industry - LinkedIn is the social media platform for you. That's why I have a dedicated program just for LinkedIn. You'll come with a LinkedIn account and leave with new connections, post likes, post shares and a clearer goal for your LinkedIn profile.
Leaving academia? Then you'll need a CV. Not one of those academic ones. 30 pages is not going to cut it! You'll need no more than 2. How is that possible?! In a half-day workshop (or series of one-one coaching session) I go through what employers are looking for and how to present that in your CV. If you bring your computer, you should leave with something close to a complete CV.
Working with industry is the easiest way to fund your research. But how do you find a partner? How do you know what you have to offer? How do you know what they want? In this workshop, I answer these questions using a series practical tips and tricks. You'll leave having a list of potential things you could do for industry, partners that might be interested and an introduction email/statement to use with potential partners.
Grant writing is often about the questions not covered in the application as much as the questions that are asked. This workshop covers the key things to consider when writing a grant, tender or proposal. It also looks at the differences between all three. Finally, participants are given a guide to producing a competitive grant in less than four weeks - allowing you to respond to those special purpose grants, tenders or requests for proposal that never have long lead times. You'll leave knowing the three thngs to focus on when trying to understand a new opportunity and how you can prepare those answers in advance.
This is should be a prospective customer's number one call to action, e.g., requesting a quote or perusing your product catalog.