Social Media Mad


SocMedMad – 15 weeks

19 in stock (can be backordered)


Researchers are increasingly expected to handle their own marketing and promotion. Yet, the best most universities do is tell you to “use social media” or “make a website” or “write a blog”.

But, you can do SO much better than that.

What to expect

  • 15 Weekly meetings in a group of up to 20 people.
  • Mondays from 12 pm to 1 pm Melbourne (Australia) time.
  • Via zoom, which allows recording and play back later.
  • Support using the common social and web channels such LinkedIn, Facebook, Instagram, twitter and YouTube.
  • Build an avatar (ideal follower)
  • Create content in each session
  • Leverage your academic outputs (journal articles, grants, presentations) for greater social media use
  • Troubleshoot engagement, access, growth issues
  • Share experiences with others
  • To be kept to account
  • Support between meetings
  • Social media growth and engagement


What you’ll need

  • Sound work ethic
  • Computer, internet connection, camera and mic
  • Positive attitude
  • Willingness to work with me and others in the group

When does it run?

  • Term 3 – 30 Aug to 6 Dec
  • Mondays from 12pm  to 1pm (Melbourne, Australia time).


  • Excellent session yesterday learning to how effectively use social media for different research and industry purposes. Glad I could share some tips from Canva. For those who are hesitant to jump into the online space, I highly recommend Dr. Richard Huysmans informative, personalised workshop.  Katrin Olver, PhD Candidate
  • Great session on social media and academia with @RichardHuysmans today @CQUni. Very informative and thought provoking. Rob Stanton
  • I found your presentation very insightful. Tafadzwa Nyanhanda, Researcher, Central Queensland University


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