In this day and age of funding, university rankings, knowledge transfer and impact it is not simply enough to publish research, it also needs to be used. To be cited by other researchers. To be put into practice by researchers as well as those beyond the research field. So, here are some tips on how you might increase the awareness of your published works, and hence increase their citation and knowledge transfer.
1. Choose a title wisely
There is increasing evidence that longer titles get more citations1,2! This goes against blogging evidence where shorter titles are considered better. It is also against some journal policy (perhaps it is time to re-think where you publish). Other factors contributing to title include use of colons and semi-colons (increased citations); as well as use of country names (decreased citations). Ultimately it is about giving the potential citer (reader at that point) a good idea of why they should access the abstract, and then the full text of your article.
2. Make it accessible
By far and away the most impactful thing you can do to increase citation of your work is to make it accessible. And accessibility can be taken in many different contexts. For example it can mean syndication in multiple locations through various promotional means– making your work more likely to be stumbled upon3. It can mean publishing it in specifically open access journals4 – taking away the financial barrier of download and/or reading your research. It can be placing the file in a university repository – similar to the open access journal model, but perhaps leveraging the your university’s website ranking relative to that of the journal. It can mean using accessible principles – such as making the text and images friendlier to screen readers and thus easier for visually impaired people to read the article.
Want more impact?
Make a video about your
latest research paper
3. Write about your work
Building on making it accessible, writing blogs helps distil the work for potential readers expert and non, inside and outside research5,6 & 7. Blogs also add another touch-point, making it easier to find and index on google. Make sure you take into account your intended audience – my advice would be to assume a non-expert audience. Also make sure you include a direct link to your article – wherever it might be stored online. Links make finding things easier – from a click-to-get point of view, as well as an indexation point of view.
Don’t forget that in some cases a letter to the editor might be an appropriate way to write and promote your work. Not to mention getting an additional publication.
Finally, make sure you include a picture. Using something from the article itself is good, so are action shots of the research taking place, so is a screen shot or photograph of the article frontpage.
4. Talk about your work
Seems obvious and it is. Where possible talk about your work to scientific and non-scientific audiences. Make sure you target the message appropriately. However, the bit often overlooked, but a huge part of success in this approach is to always provide a way for your audience to get access to your work. At the very least suggest a term they could use in a web-search engine that provides your latest research on the front page. Ideally, also include the full reference details (i.e. as you would like to be cited if the work was used). If you want to make it really easy, use DOIs or QR codes (saves typing and you can get them for free; and yes they work with iPhones). Also include a picture that the person looking for your work might expect to see. It will make visually locating your article easier. Examples include the journal cover page, the first page of your article as well as figures from the publication.
If you cannot talk about your work at an organised event (e.g. conference), then organise a speaking opportunity for yourself. The easiest is to video yourself talking about your work and then post it to YouTube or other social media. Remember to take into account your intended audience and how people like to consume social media (videos usually less than five minutes and often with subtitles).
Dr Richard Huysmans is the author of Connect the Docs: A Guide to getting industry partners for academics. He specialises in delivering high quality strategic advice to the education, research and government sectors. He is driven by the challenge of helping researchers be commercially smart, making academic ideas practical; the art of the #pracademic. Richard’s clients appreciate his cut-through approach. He knows the sector and how to turn ideas into reality.
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1The impact of article titles on citation hits: An analysis of general and specialist medical journals, JRSM Open, https://doi.org/10.1258/shorts.2009.100020
2Are shorter article titles more attractive for citations? Cross-sectional study of 22 scientific journals, Crotation Medical Journal, doi 10.3325/cmj.2010.51.165
3Impact, Do’s and Don’ts of re-publishing content on Medium or LinkedIn, https://www.impactbnd.com/blog/dos-donts-of-re-publishing-content-on-medium-or-linkedin, accessed, 27 May 2019
4Open access publishing, article downloads, and citations: randomised controlled trial BMJ 2008; 337 doi: https://doi.org/10.1136/bmj.a568 (Published 31 July 2008)
5Who, exactly, are science blogs reaching?, American Scientist, https://www.americanscientist.org/blog/macroscope/who-reads-science-blogs, accessed 28 May 2019
6Why science blogging still matter, Nature, https://www.nature.com/articles/d41586-018-01414-6, accessed 28 May 2019
7Reach and impact of science-community blogs in ecology (new paper!), scientist sees squirrel, https://scientistseessquirrel.wordpress.com/2017/10/04/reach-and-impact-of-science-community-blogs-in-ecology-new-paper/, accessed 28 May 2019