Willingness to work with me and others in the group
When does it run?
Mondays from 12pm to 1pm (Melbourne, Australia time).
17 Jan to 25 Apr
22 Aug to 28 Nov
What we’ll cover:
There will be a “lesson” where we review the relevant topic (see below)
We’ll check-in to see how your week in social media went.
Homework will include creating content, sharing content and sending draft content to other participants for review
Setting up – your plan for the 15 weeks; your workstation; trying to create good habits and destroy bad ones
Who are you targeting? – and what do you want them to do?
Know your rights and obligations – when it comes to representing your employer
Selecting the right channel – for your content, your audience and your ideal outcome
Scheduling social media posts – so you don’t need to be in front of the app 24/7
Using twitter – the academic social media of choice
Using Facebook – where everyone hangs out. And you can too, without needing to post content.
Using LinkedIn – necessary if you want a non-academic job OR if you want to translate your work into practice.
Using Instagram – it has influecnce
Using YouTube – the most watched streaming service
Setting up a blog – what most academics want to do.
Setting up a website – lots of researchers think about it, but never do it….
Using TikTok – it’s new a shiny, but is it worth the effort?
Using ResearchGate – and how not to breach copy right while doing so.
Dealing with viral content and/or trolls – I don’t think either will happen, but being prepared give you peace of mind.
When new channels come along – there will be new channels all of the time. So how do you respond?
Measuring what matters
Keeping up the good work…
Excellent session yesterday learning to how effectively use social media for different research and industry purposes. Glad I could share some tips from Canva. For those who are hesitant to jump into the online space, I highly recommend Dr. Richard Huysmans informative, personalised workshop.Katrin Olver, PhD Candidate
Great session on social media and academia with @RichardHuysmans today @CQUni. Very informative and thought provoking.Rob Stanton
I found your presentation very insightful. Tafadzwa Nyanhanda, Researcher, Central Queensland University