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Social media mad (Term 1, Week 1)

January 17 @ 12:00 - 13:00 AEDT



Researchers are increasingly expected to handle their own marketing and promotion. Yet, the best most universities do is tell you to “use social media” or “make a website” or “write a blog”.

But, you can do SO much better than that.

What to expect

  • 15 Weekly meetings in a group of up to 20 people.
  • Mondays from 12 pm to 1 pm Melbourne (Australia) time.
  • Via zoom, which allows recording and play back later.
  • Support using the common social and web channels such LinkedIn, Facebook, Instagram, twitter and YouTube.
  • Build an avatar (ideal follower)
  • Create content in each session
  • Leverage your academic outputs (journal articles, grants, presentations) for greater social media use
  • Troubleshoot engagement, access, growth issues
  • Share experiences with others
  • To be kept to account
  • Support between meetings
  • Social media growth and engagement


What you’ll need

  • Sound work ethic
  • Computer, internet connection, camera and mic
  • Positive attitude
  • Willingness to work with me and others in the group

When does it run?

  • Mondays from 12pm  to 1pm (Melbourne, Australia time).
  • 17 Jan to 25 Apr
  • 22 Aug to 28 Nov

What we’ll cover:

Each week:

  • There will be a “lesson” where we review the relevant topic (see below)
  • We’ll check-in to see how your week in social media went.
  • Homework will include creating content, sharing content and sending draft content to other participants for review


  1. Setting up – your plan for the 15 weeks; your workstation; trying to create good habits and destroy bad ones
  2. Who are you targeting? – and what do you want them to do?
  3. Know your rights and obligations – when it comes to representing your employer
  4. Selecting the right channel – for your content, your audience and your ideal outcome
  5. Scheduling social media posts – so you don’t need to be in front of the app 24/7
  6. Using twitter – the academic social media of choice
  7. Using Facebook – where everyone hangs out. And you can too, without needing to post content.
  8. Using LinkedIn – necessary if you want a non-academic job OR if you want to translate your work into practice.
  9. Using Instagram – it has influecnce
  10. Using YouTube – the most watched streaming service
  11. Setting up a blog – what most academics want to do.
  12. Setting up a website – lots of researchers think about it, but never do it….
  13. Using TikTok – it’s new a shiny, but is it worth the effort?
  14. Using ResearchGate – and how not to breach copy right while doing so.
  15. Dealing with viral content and/or trolls – I don’t think either will happen, but being prepared give you peace of mind.
  16. When new channels come along – there will be new channels all of the time. So how do you respond?
  17. Measuring what matters
  18. Keeping up the good work…


  • Excellent session yesterday learning to how effectively use social media for different research and industry purposes. Glad I could share some tips from Canva. For those who are hesitant to jump into the online space, I highly recommend Dr. Richard Huysmans informative, personalised workshop.  Katrin Olver, PhD Candidate
  • Great session on social media and academia with @RichardHuysmans today @CQUni. Very informative and thought provoking. Rob Stanton
  • I found your presentation very insightful. Tafadzwa Nyanhanda, Researcher, Central Queensland University


January 17
12:00 - 13:00 AEDT
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Zoom (video conference)
Victoria Australia